This website was produced and published by DOWNTOWN SWISS GmbH with its registered office in Switzerland, Schoffelgasse 7, 8001 Zurich, entered in the Commercial Register of the Canton of Zurich under No. CHE-340.319.722. When reference is made below to the Downtown Group, this means the companies specified in the Legal Notices. (cf. statutory information in the Legal Notices).

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We are accordingly responsible for collecting, processing and using your personal data and handing this data in conformity with the law. These data protection provisions constitute an integral part of the terms of use, which you will find here. 

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We are committed to handling your personal data responsibly. Consequently, we regard it as self-evident that we comply with the statutory requirements of the Swiss Federal Law on Data Protection (DSG), the Ordinance to the Federal Law on Data Protection (VDSG), the Telecommunications Law (FMG) and the provisions of the European General Data Protection Regulations (GDPR) and other provisions of Swiss and European Data Protection Law. 

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We would like to inform you below about how we handle your personal data.

 

1. EXTENT AND PURPOSE OF THE COLLECTION, PROCESSING AND USE OF PERSONAL DATA

a. Visiting our website
When you visit our website, our servers temporarily store every access in a log file.
The following data is stored by us:

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• the IP address of the requesting computer,

• date and time of access,

• name and URL of the data accessed,

• the website from which access is made to our domain,

• your computer’s operating system and the browser you use,

• the country from which access to our website is made, and

• the name of your Internet provider

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The collection and processing of this data is generally anonymised without personal reference for the purpose of enabling the use of the website (connection establishment), to ensure the long-term security and stability of the system and to optimise the website, and for internal statistical purposes. The aforementioned information will not be linked to or stored with personal information.

Only in the case of an attack on the network infrastructure of https://www.downtownzurich.net/shop or in case of suspicion of other unauthorised or improper use of the website, the IP address will be evaluated for clarification and defence and, if necessary, used in criminal proceedings for identification and to bring legal action against the users concerned under civil and criminal law.

In the aforementioned purposes, we have a legitimate interest in data processing pursuant to Art. 6 para. 1 (f) of the EU GDPR.

b. When using the contact form In order to get in touch with us using the form, it is (*absolutely) essential that you enter the following personal data truthfully:

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• Title

• Surname*

• Address*

• Postcode*

• City*

• Country*

• Phone

• Email address*

• Subject*

• Message*

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We need this information in order to process your request for contact.

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The legal basis for our processing of your request for contact exists within the meaning of Art. 6 para. 1 (f) of the EU GDPR. This general permission permits the processing of personal data within the framework of our legitimate interest. Our legitimate interest is in processing your request for contact. You can object to this data processing at any time, if there are reasons that exist in your special situation that speak against data processing (see item 14 Contact).

 

c. We collect the following personal data (*mandatory):

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• Title*

• First Name*

• Surname*

• Email address*

• Phone

• Reason for the request*

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We need this information in order to process your request for contact.

The legal basis for our processing of your request for contact exists within the meaning of Art. 6 para. 1 (f) of the EU GDPR. This general permission permits the processing of personal data within the framework of our legitimate interest. We have a legitimate interest in processing your request for contact. You can object to this data processing at any time, if there are reasons that exist in your special situation that speak against data processing (see item 14 Contact).

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d. When using the appointment form on the website, you will be given the opportunity to make an appointment with us at various places. To make an appointment, you must provide the following information (*mandatory):

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• Your e-mail address*

• Title*

• Language*

• First Name*

• Surname*

• Country*

• Phone

• Store*

• Desired time*

• Message*

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This information will be processed in order to make an appointment with you. We may also use this information for marketing purposes, as described below.

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The legal basis for our processing of your request for an appointment exists within the meaning of Art. 6 para. 1 (f) of the EU GDPR. This general permission permits the processing of personal data within the framework of our legitimate interest. We have a legitimate interest in the processing of your appointment request for the purpose of the appointment You can object to this data processing at any time, if there are reasons that exist in your special situation that speak against data processing (see item 14 Contact).

 

You can object to this data processing at any time, if there are reasons that exist in your special situation that speak against data processing (see item 14 Contact). You can also revoke your consent at any time with effect for the future (see item 14 Contact).

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f. When using the contact form for the respective product o use the form for a respective product, it is (*absolutely) essential that you enter the following personal data truthfully:

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• First Name*

• Surname*

• Email address*

• Telephone number

• Comment*

 

We need this information to process your request for contact.

The legal basis for our processing of your request for contact exists within the meaning of Art. 6 para. 1 (f) of the EU GDPR. This general permission permits the processing of personal data within the framework of our legitimate interest. We have a legitimate interest in processing your request for contact. You can object to this data processing at any time, if there are reasons that exist in your special situation that speak against data processing

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g. When contacting by telephone on our website there is the option to contact us by telephone. You can contact us and ask questions about website features and products.

 

You are responsible for the communications and/or the content you are sending to us by telephone. We recommend that you not provide any sensitive information. Personal data will only be collected which you voluntarily disclose to us. Therefore, you are in control of which information you give us. In order to be able to answer your questions, we may ask you to provide us with additional information, e.g. your address, your e-mail address, etc. We will only collect personal data from you that is necessary to answer your questions or to provide the services you requested. 
 

In the processing of your telephone inquiry, our legitimate interest exists within the meaning of Art. 6 para. 1 (f) of the EU GDPR. You can object to this data processing at any time, if there are reasons that exist in your special situation that speak against data processing (see item 14 Contact).

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h. When you register a user account
On our website you have the option to register a user account. When registering, we collect the following data (mandatory*)

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• Email address*

• Password*

• Approval of the General Terms and Conditions*

 

We need this information to provide you with an overview of your orders and the contracts concluded with you in this context. The legal basis for processing your personal data lies in the pre-contractual actions and the execution of a contract within the meaning of Art. 6 Para. 1 (b) of the EU GDPR, as well as our legitimate interest within the meaning of Art. 6 Para. 1 (f) of the EU GDPR. You can object to this data processing at any time, if there are reasons that exist in your special situation that speak against data processing (see item 14 Contact).

 

i. When ordering as a guest on our website, you have the option to make an order as a guest. When ordering as a guest, we collect the following data (mandatory*):

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• Personal information:
  o Email address*

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• Delivery address:
  o First Name*
  o Surname*
  o Company
  o Address*
  o Town*
  o Postcode*
  o Telephone number*
  o Country

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• Billing address (if different from delivery address):
  o Address*
  o Town*
  o Postcode*
  o Phone*
  o Country 

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• Desired payment method*

 

We need this information to process your order and to deliver the desired products to you. The legal basis for processing your personal data lies in the pre-contractual actions and the execution of a contract within the meaning of Art. 6 Para. 1 (b) of the EU GDPR, as well as our legitimate interest within the meaning of Art. 6 Para. 1 (f) of the EU GDPR. You can object to this data processing at any time, if there are reasons that exist in your special situation that speak against data processing (see item 14 Contact).

 

j. If you apply to a job with us
On our website you have the opportunity to apply for open positions. When applying, we collect the following data (mandatory*):

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• Personal data:
  o Photo
  o First Name*
  o Surname*
  o Date of birth
  o Postcode*
  o Town*
  o Country*
  o Email address*
  o Phone
  o Nationality
  o Information on residence permit
  o User language*
  o How did you become aware of us?*

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• Documents (upload each file): 

• o Motivation letter
  o CV*
  o Additional documents*

• I agree with the privacy statement*

We need this information to review your application and to contact you in this context if necessary. The legal basis for processing your personal data lies in the pre-contractual actions and the execution of a contract within the meaning of Art. 6 Para. 1 (b) of the EU GDPR, as well as our legitimate interest within the meaning of Art. 6 Para. 1 (f) of the EU GDPR. You can object to this data processing at any time, if there are reasons that exist in your special situation that speak against data processing (see item 14 Contact).

 

k. When using the chat function
On the website we offer a chat function. Users can contact us via the chat-mask and ask questions about site features and products (for example, when asking about a product, the user is forwarded to the product page using our chat tool). Users can also forward documents to us via the chat function. In addition to our accessibility, you can send your question directly via the chat function to us. We collect the following personal data (*mandatory):

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• Your request*

• Email address*

• Telephone number

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You are responsible for the communication and/or content that you transmit via the chat function to us. We recommend that you not transmit any sensitive information via the chat function. Personal data will only be collected which you voluntarily disclose it to us in the chat. You are in control of which information you transmit to us. In order to be able to answer your chat questions, we may ask you to provide us with additional information, e.g., your e-mail address, your telephone number etc. We will only collect personal data from you, which is necessary to answer your questions or to provide the services you requested. 
 

In the processing of your chat enquiry or chat communication, we have a legitimate interest within the meaning of Art. 6 para. 1 (f) of the EU GDPR. We have a legitimate interest in processing your request. You can object to this data processing at any time (see item 14 Contact).

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2. CENTRAL STORAGE

We save the data specified in the previous mentioned clauses in a central electronic data processing system. The data relating to you will be systematically recorded, linked and evaluated in order to process your requests and process our services.

 

You can object to this data processing at any time, if there are reasons that exist in your special situation that speak against data processing (see item 14 Contact).

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3. FORWARDING YOUR DATA TO THIRD PARTIES

We will only forward your data if you have expressly consented for us to do so, we are obliged to do so by law or to the extent this is necessary to assert our rights. We also transmit your data to companies affiliated with us.

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In addition, we disclose personal information of users to third parties, to the extent necessary in the context of using the website, answering questions, processing inquiries or providing any services requested by the user. The use of this data by third parties is strictly limited to the purposes mentioned.

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An overview of the service providers within the meaning of the previous paragraph can be downloaded here. Additional third-party providers are explicitly mentioned in this privacy statement.

4. USE FOR MARKETING PURPOSES

a. Newsletters and other marketing campaigns

By registering for our newsletter, you expressly agree that we may use your address and personal data for marketing campaigns such as sending out the Downtown Newsletter and/or dispatching catalogues. You may unsubscribe from all marketing campaigns at any time. The contact details can be found below in item 14 Contact. In addition, you will find an unsubscribe link in all newsletter emails.

 

Furthermore, we are entitled to engage third parties to carry out marketing campaigns and accordingly have the right to make your personal data available to third parties for this purpose.

 

Our newsletter may contain a so-called Web Beacon (tracking pixel) or similar technical means. A web beacon is a 1x1 pixel, non-visible graphic that is related to the user ID of each newsletter subscriber.

For each newsletter sent, there is information about the address file used, the subject and the number of newsletters sent. In addition, it can be seen which addresses have not yet received the newsletter, to which address the newsletter was sent and at which addresses the delivery failed. In addition, the open rate can include the information about, which addresses opened the newsletter and which addresses unsubscribed from the newsletter distribution. We use this data for statistical purposes and to optimise the content and structure of the newsletter. This allows us to better align the information and offers in our newsletter with the individual interests of the recipients. The tracking pixel is deleted when you delete the newsletter.

In order to prevent the use of the Web Beacon in our newsletter, if this is not already the case by default, please set your email programme so that no HTML is displayed in messages. On the following pages you will find explanations on how to make this setting for the most common email programmes.

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• Microsoft Outlook

• Email for Mac (“Download remote content in messages”)

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We base this data processing on Art. 6 para. 1 (f) of the EU GDPR. This general permission permits the processing of personal data within the framework of our legitimate interest. There is a legitimate interest in direct marketing and the analysis of the use of the newsletter. You can object to this data processing at any time, if there are reasons that exist in your special situation that speak against data processing.

b. DoubleClick by Google/DoubleClick Floodlight

DoubleClick by Google, a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) is used on this website. Google uses for this purpose the so-called DoubleClick cookie, which makes it possible to recognise the browser used by the user when visiting other websites. The information generated by the cookie about visiting these websites (including the IP address) will be transmitted to and stored on a Google server in the United States (see clause 9 for information about data transfers to the USA).

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Google will use this information to evaluate the use of the website in regard to the advertising to be shown in order to compile reports for the operator of the website regarding the website activities and advertisements, and to provide further services relating to the use of the website and internet usage. Google may also pass this information on to third parties insofar as this is required by law or if third parties process the data on Google’s behalf. Google will not under any circumstances, however, associate the IP address of a user with any other data held by Google. 

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Due to the marketing tools used, your browser automatically builds a direct connection to the Google server. We have no influence on the scope and further use of the data that is collected by Google through the use of this tool and therefore we inform you accordingly: By integrating DoubleClick, Google receives the information that you have called up the corresponding part of our website or have clicked on a display from us. If you are registered with a Google service, then Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is the possibility that the provider will provide and store your IP address.

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In addition, the DoubleClick Floodlight cookies used allow us to understand whether you are taking certain actions on our website after you call up one of our display/video advertisements on Google or another platform via DoubleClick or have clicked on these (conversion tracking). DoubleClick uses this cookie to understand the content you have interacted with on our websites, in order to later send you targeted advertising. 

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For more information on DoubleClick by Google, please visit https://www.google.de/doubleclick, as well as for data protection at Google in general: https://www.google.de/intl/de/policies/privacy. 

We base the creation of pseudonymised user profiles for advertising and analysis purposes on our legitimate interest within the meaning of Art. 6 para. 1 (f) of the EU GDPR. This applies to all data processing operations listed. We have a legitimate interest in direct marketing and the analysis of the use of the newsletter. 

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You can object to the previously listed data processing in a different way: a) by an appropriate setting of your browser software, in particular, the suppression of third-party cookies that causes you not to receive third-party advertisements (see clause 6 below); b) by disabling the cookies for conversion tracking by setting your browser in such a way that cookies are blocked by the domain, https://www.google.de/settings/ads, where this setting is deleted when you delete your cookies; c) by disabling the interest-related advertisements of the providers who are part of the self-regulatory campaign “About Ads”, via the link http://www.aboutads.info/choices, where this setting is deleted when you delete your cookies; d) through permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome under the link http://www.google.com/settings/ads/plugin. 

 

c. Facebook Pixel/Facebook Custom Audience

On our website, we set the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Facebook can designate visitors to our website as a target group for displaying advertisements (so-called “Facebook Ads”) using Facebook pixel. Accordingly, we use Facebook pixels to display Facebook ads that are connected by us only to Facebook users who have also shown interest in our website or have shown the specific characteristics (e.g., interests on specific topics or products that are determined based on the websites visited) that we transmit to Facebook (so-called “Custom Audiences”).
With the help of Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not harassing. Using Facebook pixel, we can also understand the effectiveness of Facebook Ads for statistical and market research purposes, in which we see whether users were forwarded to our website after clicking on a Facebook ad (so-called “Conversion”).

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Facebook pixel is directly integrated by Facebook when accessing our website and can save a so-called cookie on your device. If you subsequently log in to Facebook or visit Facebook while logged in, then the visit to our website will be noted in your profile. The data collected about you is anonymous for us, so it does not provide us with any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible. The data can therefore be used by Facebook for its own market research and advertising purposes. 
Furthermore, when using the Facebook pixel, we use the additional function “expanded comparison”, in which data on the creation of target groups (“Custom Audiences” or “Look Alike Audiences”) is transmitted in encrypted form to Facebook.
The processing of data by Facebook takes place within the framework of Facebook’s Privacy Policy. You can obtain special information and details on Facebook pixels and its functionality in the Help Area of Facebook.
You can object to the collection by Facebook pixel and use of your data to display Facebook Ads. In order to set which types of advertisements are displayed to you within Facebook, you can view them by visiting Facebook’s set up page and follow the information on the settings for use-based advertising. 

The legal basis for the aforementioned data processing lies in our legitimate interest in the analysis, optimisation and economic operation of our online offer (Art. 6 para. 1 (f) of the GDPR). 

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5. TRANSMISSION OF PERSONAL DATA ABROAD

DOWNTOWN is entitled to pass your data to third-party companies abroad to the extent this is required in connection with the processing of your requests, the provision of services and marketing campaigns. These third-party companies are obliged to respect the privacy of users to the same extent as the provider itself. If the level of data protection in a country is considered unsuitable by Swiss standards or within the meaning of the EU General Data Protection Regulation, we will ensure, by means of a contract, that your personal data is protected according to Swiss regulations or the EU General Data Protection Regulation at all times.

Most service providers are located either in Switzerland, UK or the EU. The website is hosted on a dedicated server of the company www.wix.com.

 

6. COOKIES

In many respects, cookies help to make visiting our website easier, more pleasant and more useful. Cookies are information files stored automatically by your browser on the hard disk of your computer when you visit our website. 

For example, we use cookies in order to temporarily save your entries when completing a form on the website, so that you do not have to repeat the entries when you call up a different sub-page. 

Most Internet browsers accept cookies automatically. However, you can configure your browser in such a way that no cookies are stored on your computer or a notice always appears when you receive a new cookie. The following pages explain how to configure the processing of cookies for the most common browsers:

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• Microsoft Windows Internet Explorer Microsoft

• Microsoft Windows Internet Explorer Mobile

• Mozilla Firefox

• Google Chrome for Desktop

• Google Chrome for Mobile

• Apple Safari for Desktop

• Apple Safari for Mobile

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Deactivating cookies, however, may result in your not being unable to use all the functionality of our website.

7. TRACKING TOOLS

a. Google Analytics

The website uses Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. Google Analytics uses methods that allow an analysis of the use of the website, such as “cookies” (see above item 6 Cookies). These generates information about your use of this website such as 

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• Navigation path that a visitor takes on the site,

• Length of stay on the website or sub-page,

• The sub-page on which the website is left, 

• The country, region, or city from where access takes place,

• Device (type, version, colour depth, resolution, width and height of the browser window), 

• Recurring or new visitors,

• Browser type/version,

• The operating system used,

• The referrer URL (the page previously visited),

• Host name of the accessing computer (IP address), and

• Time of the server query

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that are transferred to the USA and stored there on servers of Google, a company of holding company Alphabet Inc. The IP-address will be shortened by the activation of IP anonymisation (“anonymiseIP”) on this website, before transmission within the member states of the European Union or other states party to the agreement on the European Economic Area, as well as in Switzerland. The anonymised IP address that the user’s browser transmits within the scope of Google Analytics will not be merged with any other data held by Google. In exceptional cases only, the complete IP address may be transmitted to a Google server in the USA and truncated there. In these cases, we ensure through contractual guarantees that Google complies with a sufficient level of data protection.

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The information is used in order to evaluate the use of the website, to compile reports on the activities on the website and to provide other services related to the use of the website and the Internet for the purposes of market research and tailor-made website design. Google may also pass this information on to third parties insofar as this is required by law or if third parties process the data on Google’s behalf. According to Google, no connection is ever made between the IP address and other data relating to the user.

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Users can prevent the collection of the data (including the IP address) generated by the cookie and related to the website use by the respective user’s personal data by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available under the following link:

http://tools.google.com/dlpage/gaoptout?hl=en

As an alternative to the browser plug-in, you can click on this link to prevent the collection by Google Analytics on this website in the future. An opt-out cookie is stored on the user’s device. If the user deletes cookies (see item 6 Cookies), the link must be clicked again.

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b. Google Day Manager

The website uses Google Tag Manager from Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. Google Tag Manager is a solution by which the marketer can manage website tags via a surface. The Day Manager tool is a domain without cookies that does not record personal data. The tool ensures the triggering of other tags, which may, under the circumstances, collect personal data on their part. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains for all tracking tags that are implemented with Google Tag Manager. You can prevent the placement of tags at any time (see item 6 Cookies).